Rights & Policy
AI Likeness Consent: What Filmmakers Need to Document
AI likeness consent is documented permission to use a person's recognizable identity in a generated or altered production. Ethical consent is informed, specific, voluntary, and recorded before generation—not inferred from a public photo or casual conversation.
Identify each personal element
Face, body, voice, name, biography, movement, and performance are distinct. A person may approve one and decline another.
The record should identify all source materials and whether the production will create reusable identity assets.
Describe story and distribution
Explain role, genre, sensitive themes, intended audience, platforms, territories, commercial status, and release period. Material changes should trigger renewed approval.
Private personalized movies should remain private unless the participant separately authorizes public display or promotion.
Set boundaries before generation
Document prohibited roles and transformations. Common boundaries address explicit content, violence, politics, medical claims, crime, endorsements, humiliation, and training future models.
Software capability is not permission. Authority comes from the person and agreement, not merely the tool.
Keep evidence and withdrawal rules
Store the release, identity verification, approved references, project description, dates, and later changes. Limit access to the smallest necessary production group.
Define withdrawal before release, deletion of unused assets, and removal handling after publication. Clear expectations prevent conflict.
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